IN THE NEWS


Creativity in Business was featured in:

Fast Company
10/2005

for the full Fast Company article click here

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Scarlett Magazine
The Creativity Issue
J/J 2004

“If values aren’t in place, your strategic plan is useless,” says Grant. “And if you don’t know who you are or what you stand for, why should anyone follow you?”

for the full Scarlett article click here

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BC Business
January 2004 issue





Following is a link to the article 'Agents of Change'

http://www.bcbusinessmagazine.com/displayArticle

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Managing Through (Greek) Myth
Byline: Greg Mercer

July 24, 2003
Vancouver Sun
Page: F3
Section: Business BC

August 23, 2003
Ottawa Citizen
Page: H10
Section: Careers

“Vancouver-based Creativity in Business Canada Inc. is offering an elaborate professional and personal development voyage through ancient Greek mythology that promises to make business people more passionate about their work.”

Ginger Grant, “a consultant by trade who uses mythology to explain the clashes that followed the merger of American and German business cultures at auto giant DaimlerChrysler, says the lessons from ancient myths can help business people find meaning in the work they do.”

“We’re moving into a demographic where there’s going to be a shortage of people. If you can’t find a way to passionately engage the people who work for you, they aren’t going to do any good work. That’s where myth is useful because it uses a language that touches that emotional component that logic can’t. You can’t reach people with logic. ... If you want people to be professional, you have to engage passion.”